M.A.C. Cosmetics/Rodarte is releasing a makeup collection on September 15, 2010, called Rodarte. Many have found this collection to be offensive in the product naming and the promotional pictures. The collection of makeup was inspired by a road trip they took from Marfa Texas to the border town between Texas and Mexico, a city called Juarez (formerly El Paso del Norte).
Ciudad Juarez is an extremely dangerous city, possibly one of the most dangerous cities outside of an official war zone. Between Juarez and El Paso, there are already over 2 Million people. The remains of hundreds of people, mostly women, have been found buried along the outskirts of Juarez, one of the fastest growing cities in the world. Thousands of people are missing. Over 400,000 people have left the city because of the extreme violence. Since the rise of maquiladoras (basically sweatshops of female workers where the minimum wage is $2.30 per hour, including cash and benefits; 48 hour work weeks), NAFTA in 1994 (which eliminated trade barriers between Mexico, United States and Canada thus attracting many to Juarez), government corruption and heavy narcotic trafficking between Mexico and the United States (which have resulted in many turf wars between drug cartels), Juarez has asked the U.N. to intervene due to the city’s horrific conditions. Last week a drug cartel gang detonated it’s first car bombing which killed a federal police officer and 2 others. Could it be the “most dangerous place in the world?”.
Living in Texas, I’ve always been warned never to go into Mexico through Juarez. The city is especially dangerous for all women.
In response to the controversial campaign M.A.C. has issued the following statements via http://www.temptalia.com:
I think ALL of the profits from this collection should be donated to successful charities benefiting the city of Juarez. $100,000 is not much money, especially for a city with millions of people and a company as large as M.A.C., whose parent company is Estee Lauder (which also owns: Aramis, Clinique, Prescriptives, Lab Series Skincare for Men, Origins, Tommy Hilfiger, Kiton, La Mer, Bobbi Brown, Donna Karan, Aveda, Jo Malone, Bumble and Bumble, Michael Kors, Darphin, American Beauty, Flirt!, Good Skin Labs, Grassroots Research Labs, Sean John, Missoni, Daisy Fuentes, Tom Ford, Coach, Ojon, and as of July 1, 2010 Estee Lauder completed the acquisition of Smashbox Beauty Cosmetics). The exploitation of any city should not be tolerated. M.A.C. has continued to disappoint and they show no signs of stopping. I like the colors of the collection and probably would have purchased some of them, but now I will be rethinking my choices and probably boycotting M.A.C.
What do you think of the ghostly pale promo picture and the insensitive naming of some the products below?:
Photo: Models on the runway at the Rodarte Fall 2010 Fashion show in New York. (Getty Images/Nellson Barnard)
A haunted, hazy melancholy, like a ’50’s song wafting from the radio of a broken-down blue truck in a sleepy Mexican border town, a girl dressing in the dark, mixing florals, plaids and prints with elements of transparency and opaqueness. The inspiration this season for the sleep-walking dreamscape of Kate and Laura Mulleavy, two seemingly demu sisters from Pasadena, California, who have managed to turn the international fashion world upside down, with collection after collection of some of the most technically twisted and elaborately constructed clothes so unsual and fascinating, we simply had to form a MAC collaboration. Created from the Rodarte leitmotif, in which primitivism meets futurism for a strange new world, the MAC colours are dramatic and heavily detailed… two handmade baked Mineralize Eye Shadows define the idea of artisanal craftsmanship. Lipglass poured in four layers – one in a warm pink and mint colour wave, the second in a cool violet and grey variation. Desert taupes, ice whites and blue-pinks are taken from the clothes for Pigments and lipsticks. Soft, “Beautiful Zombie” Powder and Powder Blush are embossed with the chic Rodarte logo. Only for the most sophisticated among us, the rage for Rodarte is on.
Lipstick ($14.00 U.S. / $16.50 CDN)
Ghost town- Sheer white with white, gold and green pearlized pigment (frost)
Rose State- Mid- tone blue pink (lustre)
Sleepless- Light grey taupe (frost)
Lipglass ($14.00 U.S. / $16.50 CDN)
Rodarte- Pale creamy pink with layers of sparkling white, mint, and pink
del Norte- Light creamy violet with layers of sheer sparkling taupe, pink and grey
Lip erase ($16.00 U.S. / $19.00 CDN)
Mineralize Eye Shadow ($19.50 U.S. / $23.50 CDN)
Bordertown- black with red, pale blue, and silver veining (frost)
Sleepwalker- beige with copper, pale blue and pale pink veining (frost)
Pigment ($19.50 U.S. / $23.50 CDN)
White Gold- white pearl with gold duochrome
Kitchmas- shimmering pink/mauve
Mauvement- Cool taupe with gold pearl
Badlands- mid tone shimmer beige brown
Chromographic pencil ($14.50 U.S. / $17.50 CDN)
Beauty Powder ($25.00 U.S. / $30.00 CDN)
Softly Drifting- pale neutral white-ish pink with soft gold pearl
Powder Blush ($18.50 U.S./$22.00 CDN)
Quinceanera- shimmery mid-tone blue pink
Nail Lacquer ($12.00 U.S. / $14.50 CDN)
Juarez- brigh opal pink (frost)
Factory- Light opal mint (frost)
M.A.C. did not name “Viva Glam Program” lipsticks names related to h.i.v./aids.
<br><br>Please see: http://colorlines.com/archives/2010/07/rodarte_mac_juarez.html
Please share your thoughts!